3-Eight Communications has an extensive amount of experience in the IoT, BeMS (building controls) and SaaS (software as a service) industry.
Lisa Gingell’s personal expertise in this field lies in her 16years as founder and Director of one of the UKs leading building energy management systems and Software as a Service solution provider, t-mac Technologies.
Lisa is an expert in creating effective leading PR and communications strategies in the following arenas:
· Big data
· IoT
· software as a service
· AI and Machine Learning
· Analytics
· Building optimisation solutions
· Building services
· Building controls
· Original Equipment Manufacturers (OEM)
The building controls space remains a highly competitive market place and is rapidly evolving thanks to the great advances in available technologies. We are quickly moving away from local in-building BMS management to remote, cloud-based solutions driven by machine learning and artificial intelligence.
As a result, established BMS/controls houses and systems integrators are looking to (or already have) transition into this new space, embracing and deploying these new IoT and cloud-based technologies. However, at the same time, there has been a great influx of start-ups who are rapidly gaining market share, bringing these advanced IoT and cloud based analytical solutions to the market thereby increasing competition.
Whether you are transitioning your established business into this new era of IoT and cloud-based controls or a new entrant wishing to build market presence and share, PR and Marketing Communications Strategies should be at the heart of your business. The strategy will drive the business message, educate the market on the opportunities of the advanced technologies now on offer and create a step change from the once traditional BMS space.
This understanding is central to our PR and Marketing Communications strategy design. We position our clients as technology experts - the ones to turn to when trying to understand the opportunities technology can bring to our business; the tangible business benefits. We also ensure our clients are positioned as influencers and thought-leaders, to deliver messages that engage end users and also potential partners.
Lisa Gingell’s personal expertise in this field lies in her 16years as founder and Director of one of the UKs leading building energy management systems and Software as a Service solution provider, t-mac Technologies.
Lisa is an expert in creating effective leading PR and communications strategies in the following arenas:
· Big data
· IoT
· software as a service
· AI and Machine Learning
· Analytics
· Building optimisation solutions
· Building services
· Building controls
· Original Equipment Manufacturers (OEM)
The building controls space remains a highly competitive market place and is rapidly evolving thanks to the great advances in available technologies. We are quickly moving away from local in-building BMS management to remote, cloud-based solutions driven by machine learning and artificial intelligence.
As a result, established BMS/controls houses and systems integrators are looking to (or already have) transition into this new space, embracing and deploying these new IoT and cloud-based technologies. However, at the same time, there has been a great influx of start-ups who are rapidly gaining market share, bringing these advanced IoT and cloud based analytical solutions to the market thereby increasing competition.
Whether you are transitioning your established business into this new era of IoT and cloud-based controls or a new entrant wishing to build market presence and share, PR and Marketing Communications Strategies should be at the heart of your business. The strategy will drive the business message, educate the market on the opportunities of the advanced technologies now on offer and create a step change from the once traditional BMS space.
This understanding is central to our PR and Marketing Communications strategy design. We position our clients as technology experts - the ones to turn to when trying to understand the opportunities technology can bring to our business; the tangible business benefits. We also ensure our clients are positioned as influencers and thought-leaders, to deliver messages that engage end users and also potential partners.
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