Why product marketing professionals should work closely with product development teams.

sroduct marketing isn’t just about taking a perfect finished product and starting the PR and marketing plan from the completion point; it begins much sooner; it starts at inception…
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Building a go to market strategy alongside the product manager and product development teams is crucial - product marketing should be there at the roadmap, design and concept stage. By integrating a part of product marketing with the product development teams, you can easily enhance the future roadmap and development plan.

In the world of NetZero and decarbonisation, businesses are embracing technologies to build new products or services that help commercial and residential properties, and the transport sector becomes NetZero2050 or sooner. 
The industry is looking for innovations that are still in the incubator phase. Entrepreneurs and established businesses are currently designing the latest NetZero piece of technology and seeking to find the answer to decarbonisation of real estate, the transport network and fleet. All with time and cost of the essence. This is why waiting until the product is ready to go to market isn’t a successful marketing plan.

As marketers, we need to get our heads completely around the pain points of the marketplace now and in the future, while considering what it means for the building owners, operators and occupiers and transport.

When we adopt these technologies, innovative products and services, it is essential to think about what pain points they will create as the world uses them. What new issues or opportunities will result as the world moves into decarbonisation and the NetZero of everything?  

Do the product development teams, the technology gurus, the web application and app developers, the systems designers, the hardware and software development teams have the answer? Perhaps not, but they can be influenced and supported by the expertise of product marketing teams.

We believe that we must support the development stage now and help future proof for the user. Ultimately product marketing teams can help influence the roadmap adding value to the development team by bringing in the ‘user experience’, the ‘market influence’, and the ‘future predicted changes’.

If you are developing a new tech product and looking for a tech savvy product marketing team, then look no further than 3Eight Communications; we’d love to help!

For more information please contact our Director, Lisa Gingell via email: [email protected]