FIVE benefits of effectively marketing your business green credentials

​It's good for business!

1. Financial boost - many new customers will only purchase from green businesses, the appeal of green transfers to financials
2. Brand loyalty – sustainability is a market differentiator. The big tech giants from Apple to Google have all pledged to reduce their carbon footprint. Even if these are goals and pledges for the future these goals make a difference in brand loyalty. 
3. Stakeholder - it’s not just consumers and clients that place value on green ethics, it is increasingly important to employees and stakeholders of the organisation. Being committed to green business practices builds trust with stakeholders and demonstrates achievements.  
4. Investment - You are showcasing your investment in your buildings and business functions and operations now and for the future. By showcasing and educating on what solutions and techniques you are implementing will encourage others to follow suit. You are leading the way in a generation of smart business practices with NetZero in mind.  
5. ESG - environmental social governance is not just a policy business should stand to and by, it’s something to promote as the benefits from interested stakeholders who value these principles are great. The moral and environmentally conscious employee wants to work for a business that is committed to carbon reduction. They want their employer to embrace renewables sources of energy and reduce the carbon footprint. The investor and investor community has funds set aside for businesses that have a strong ESG policy, that invest in and stand behind ‘doing good’ for the environment, their people and the economy and community they work within.

 
Not only do you want to promote for the ethical employee, customer, supplier and investor… it’s a promotion for your brand.  NetZero, ESG, carbon commitment strategies are more than policies and practices – they become part of your brand values. They are new processes, systems, techniques and technologies that you have implemented in your business – they are now your brand values and these need to be shared. Your investment is growing your brand – awareness and position in the marketplace. The cost benefit to business in raising brand awareness/profile is substantial.

If you would like to know more about how the team at 3Eight Communications can help, please get in touch http://www.3eightcommunications.co.uk/contact-us.html