​Don’t go green in silence.

“A recent report from Aflac said that 77% of consumers are more willing to purchase from a company with a CSR pledge — 73% of investors agreed. According to one study, 9 in 10 business leaders said consumers would hold them accountable for the environmental impact they make through their business — an even greater ratio than shareholders, employees, or government regulators.” Forbes.
 
What does this quote tell us? Marketing your green credentials is a no brainer.
Businesses across the globe are investing a lot in new tech and green initiatives and by promoting these to the wider world there is business value to be had – by the ethical employee, customer, supplier and investor as well as a value / financial and reputational value to their brand.
 
If you are already focusing on sustainability and environmentalism in the business, then you need to shout about it out with the business.
 
Why? Because if you robustly demonstrate your green credentials to your market, they will be more inclined to work with you in the future.
 
The benefits are vast when it comes to marketing green and NetZero activities.
 
The route to NetZero can be challenging for businesses. From complying to legislation while also looking at ways to reduce buildings energy consumption and carbon emissions. Buying green energy, investing in off grid and renewable technologies as a source of energy supply are also big investments. Many are also embracing electric vehicle fleet for decarbonizing their business transport. 
 
These initiatives are also a big investment for businesses, but this hasn’t waned due to COVID, this desire and commitment from business remains strong when it comes to becoming more sustainable.
 
The investment businesses are making and the adoption of new technologies and business practices to accommodate route to NetZero targets and commitments needs to be promoted, businesses need to shout from the rooftops and promote their green credentials.
 
It’s not just a tick box exercise – the investment and commitment are too great for it to be a legislative compliance, a nod to NetZero and carbon commitments.

If you would like to know more about how the team at 3Eight Communications can help, please get in touch http://www.3eightcommunications.co.uk/contact-us.html