Innovation - it’s the Phoenix from the ashes of COVID-19 - as we “emerge from a catastrophe stronger, smarter and more powerful”*

We all know that the continual fallout from the after effects of COVID-19 will change the way in which we do business forever. One area of instant change, brought about by the new working from home set-up, is the digital transformation of businesses.
 
Now more than ever, businesses are embracing digitisation and as a result a great number of digitisation solutions - new innovations - are coming to market.  It’s these new solutions, new innovations that will get the economy moving.
 
The Daily Telegraph reported that “the digitisation of the economy is being drastically accelerated by Covid…paving the way for the emergence of the first $2trillion tech companies” (Journalist; Allister Heath.)
 
From start-ups to SMEs and established big name businesses, their response to the ripple effects that this virus has imposed is to embrace change to #surviveandthrive; to embrace the benefits of digital transformation.
 
However, innovation is fruitless without communication.
 
My regular conversations with clients and contacts focus around the innovation they are developing. Innovation is the central activity that businesses of all sizes have in common post COVID-19 – many believe that innovation will help them rise from the ashes and get the economy back in full swing, and I agree.
 
Why? Because Innovation is what is needed to get the economy working again.
 
Innovation in the processes and systems we use, in the new ways we are working, and in the route to net zero and e-mobility. Whether it's SaaS, IoT, digitised platforms and building controls, innovation is core to this campaign. But it is only part of the puzzle.....
 
The methods and approach to how we sell it, communicate it, educate about it and inform customers will make one innovation really stand head and shoulders above the rest.
 
This is when the communications/PR machine steps in – helping to create messages, hooks and thought leadership stories that find the pain points or future pain points and communicate how this innovation solves them.
 
But it’s not just what we say, it’s how we say it. The communications ‘style’ we adopt must match the ‘style’ of the innovation - of the product or service – in both personality and tone.
 
If innovation is to come to the rescue of the global economy then good communications techniques should be part of that, if you don’t promote it - who will know about it?
 
Innovation + communication = economic recovery.
 
The team at 3-Eight Communications love innovation and we love communication.  Please do get in touch if you have a new innovation that you are bringing to market -  we’d love to help you create your messaging strategy and see your solutions rise like a Phoenix from the ashes of Covid-19.
 
[email protected]
 
Credit meaning: *www.grammarist.com