Harness the power of Influencer PR

​Be an influencer - get your audience to take an action, make an emotional long-term commitment and create successful business partnerships. Stand out and tell your story, be a thought-leader who is inspirational and drives change.
 
Who hasn’t been inspired by an Instagram story to buy a new bag or encouraged by a social media post about an interiors trend to just give it a go? Now more than ever we are subtly encouraged, inspired and often persuaded by influencers to consider or try something new.
 
The most powerful influencers have obtained celebrity status, endorsing products and services for businesses around the world, reaching millions, even billions of avid followers. This rise in influencers has not come without trouble and some controversy, with some not so transparent influencers being brought to attention for not declaring their advertising connections. The stronger regulation in the industry has made way for a more structured approach for businesses engaging with influencers, which has made the whole process more transparent.
 
According to new research from the WFA multinational brands are planning to increase their spending on influencer marketing in the next 12 months, with 65% aiming to spend more.
 
And it doesn’t stop there, influencer relations is growing in the B2B market too.
 
Influencer PR for B2B is about creating a trusting relationship – the follower sees your business as the expert, knowledgeable, someone who can help their business succeed and work with them and for them. 
 
The benefits of embracing influencer PR for B2B is the ability to market your services, solutions and highlight your businesses industry knowledge to build relationships and credibility in your space.
 
LinkedIn is one of the most engaged influencer and networking platforms for business. It’s all about engagement and bringing your audience/readership back to your own platforms through a series of blogs or sharing of online/print media articles.
 
We embrace Influencer PR – it is central to all content we deliver for our clients. We consider how the content creates emotive connections for the readers, delivers insightful information and simply makes sense for their business.
 
How we do this:
·         Deliver market insights: we do this on behalf of our clients to a wide variety of followers – putting their perspective on the information we are disseminating, addressing what problems they cause the end user / potential client and how we can help overcome these. We help our clients communicate and engage with their followers and prospective clients – with relevant content, informative discussions, sharing other’s blogs with supplementary commentary, and creating unique blogs to tell our client’s story. 
·         Showcase expertise: we position clients as industry experts. They know their own marketplace so we want to showcase their expertise to the markets that matter.  
·         Create valuable content: not just the written word.  Linked in video, you tube, a simple iPhone video piece or photography all help to engage the followers and help your brand stand out against others in your market.
·         Build relationships online: we help our clients become influential over potential customers and company stakeholders so we can then translate this into business. The brand that stands head and shoulders above the rest is a brand that wants to build a relationship with customers, be credible and trustworthy – become the people business. Become the partner with the client not just the supplier. Be the expert.
 
Influencer PR is central focus of any PR and Marketing campaign from 3Eight. From the blogs we write for client website and sharing, the media thought-leadership stories we secure in key trade publications, the seminars we help write to deliver informative and engaging content at exhibitions, the social media posts and re-posts we comment on.
 
Even the case studies and sales marketing literature should all centre on ‘our business, our brand as an influencer’. 
 
We ensure our clients are communicating stories and insights that are interesting to their customers, delivers a clear ‘why us over others’ message, ensures that what they have to say is helpful, demonstrates that they know their market and their client’s market and they can help; they are the partner.