SEO and keywords are intrinsic to a good working website. SEO is the process of making your site better for search engines, it improves your presence on the web and keywords are critical for improving SEO of corporate websites.
 
Longtail keywords are more specific and longer phrases, often used to search for a specific product or service; phases used when a customer is closer to a point-of-purchase. They are typically composed of three to five words or more and are more targeted than broad, short-tail keywords.
 
Keywords boost your SEO - the more your website content features your keywords the more likely your business will pop to the top of the list when prospects type them into search engines like google.
 
Controls, energy, IoT, SaaS, optimisation, savings etc …these are all good keywords but your competitors may use the same so they may not provide much bang for your buck! They are also too broad and may not drive the right traffic to your website as someone typing in ‘energy’ may come to your company but as ‘energy’ is such a broad term are they looking for energy efficiency, energy generation, to buy or sell energy, energy juice drinks, energy tablets etc, would they be the right customer for you? NO!
 
Ultimately what will get your website higher up the search engine results over and above your competitors, how can you stand out from the crowd?

Fix your website to maximise the SEO.
Ensure that, when creating your own content to feature on websites and link with social media, the content also features the SEOs that are key to your website… driving better results for SEO in google for example.  But consider that standard keywords are now too broad and with more competitors using them, not only are they too broad they also may not drive the right type of traffic to your website.

Consider your longtail key words, these will be more beneficial to businesses than standard keywords.
They are more defined and more targeted to your business/product/service offering. But for these to work you need to know what your target audience is likely to enter into google to search for your company/product/service.

Anything from three words can be considered long tail key words:

• Energy efficiency management systems
• Building energy controls
• Energy management solutions
• Building optimisation devices

 
To full sentences:

• how do I reduce my energy consumption in my buildings?
• Best energy savings solutions for commercial properties. 
• How do I optimise my building operations?
• How can I reduce my impact on the environment.

Plan all your content around your longtail keywords.
Don’t just look at your website, but all content creation. Digital marketing strategies need to consider what questions your target audience may be asking in search engines like Google; what are their pain points and likely three word plus keywords or phrases they would enter. Then ensure you have these factored into your content plan.  

At 3Eight we work closely with clients to establish their marketing strategies; we consider the market drivers and customer pain points. What their services/solutions offer and the opportunities they provide to their clients and prospects then we create the story, the content and ensure that those questions from their target market, the pain points they’re trying to overcome, the needs customers have now … they’re all part of the SEO keyword and longtail keyword activities.   

To find out more about our content marketing services and how we can help you to grow your audience and increase sales, contact the 3-Eight team for a full consultation.

Digital (online) marketing can be an extremely powerful tool for feeding sales teams and driving revenue generation for businesses. From SEO to Pay-per-Click, Social Media to Content Marketing these tactics all require a clear strategy and content plan to ensure you maximise your campaigns and don’t negatively impact your brand by saying either too much and not providing enough substance. 
 
Much like a quality editorial article in a trade publication, your content needs to inform, engage, educate and influence – it’s not just about ‘tell, tell, tell’.  The message and the content you are delivering throughout the year needs to be clearly planned and aligns with your business brand, product positioning, your market, market drivers, client pain points, and how your business/product/service helps the industry you are talking to.
 
The numerous social channels available to businesses are both a good and a bad thing for sales and marketing teams. The good being that there are multiple opportunities for businesses to deliver content to their target market through owned channels. The bad being how to manage, create, and disseminate that content. The biggest benefit is that business can talk to their customers through multiple media channels driving traffic to your corporate website and into the sales teams. This constant dialogue is facilitated through digital marketing strategies, and it allows you as a business to own your own content and own your own story.
 
But, how can digital marketing do this?
 
It is as easy as A B C:

• Audiences: By targeting specific audiences with personalised messages and offers, digital marketing campaigns can help drive potential customers to the sales team, who can then work to convert those leads into paying customers. For content to land well with the desired audience it must be targeted. Too much chatter and not enough substance can impact on your market reach and put your audience off your product/service/company.
• Brand awareness: Digital marketing can help create brand awareness and establish a company's credibility and authority in the industry. By consistently producing and distributing high-quality content across various digital channels, businesses can increase their visibility and reputation, which can lead to increased sales and revenue.
• Customer engagement: Digital marketing can also help engage with customers and build relationships with them. By leveraging social media, email marketing, and other digital channels, businesses can communicate with their customers, answer their questions, and address their concerns. This level of engagement can help establish trust and loyalty, which can ultimately lead to increased sales and revenue.

 
PR and marketing teams like 3Eight can help companies enhance their market reach to existing and new market sectors that will not only benefit the bottom line but also boost sales.
 
To find out more about our content marketing services and how we can help you to grow your audience and increase sales, contact the 3-Eight team for a full consultation.