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Our Founder Lisa Gingell explains why the team at 3-Eight is a PR and Marketing agency with a difference.
Building a brand, developing a product, finding a route to market, and showcasing a business to the industry isn’t a job for one person; much like raising a family, it takes a village of experts to market a business. This is the premise of 3Eight. We are more than purely a PR and Marketing agency; we are (your) extended family! With a comprehensive suite of expertise under our belt, we pride ourselves on being able to offer all corporate communication services - we touch upon every area of communication that can help create and forge a brand and product development strategy and delivery into the marketplace. It is important to our clients (and our team) that we are offering corporate communications support from a place of factual knowledge, over 20 years’ worth! And that is just from my experience setting up, growing and selling an IoT energy and building management solution. This ‘lived’ knowledge has stood me in good stead when it comes to both industry expertise but also for marketing and market messaging. We work closely with clients to formulate and create new product propositions and marketplace opportunities for existing or new products, SaaS solutions and services. We work by getting stuck-in at the beginning, influencing the development roadmap with feedback from the market analysis and looking at future opportunities. Working with clients, we can help form a product/service development and market strategy for product/service delivery and call on the PR and marketing disciplines embedded in our business, to aid in the deployment and sales strategy work as well as brand and product awareness. We’ve worked with large corporates integrating with the team to help devise and build an IoT proposition and then take that to market, as well as start-up enterprises in energy management, procurement as well as renewable generation and clean tech. If you’d like to hear more about our market expertise and how this fits with your business and PR/Marketing needs, please get in touch with Lisa Gingell here
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AuthorLisa Gingell Archives
May 2025
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