3-Eight Communications works closely with businesses in the energy and utilities, IoT and smart buildings sector to help them create and develop an integrated communication strategy with PR, marketing and sales.
Combining these three disciplines, we will formulate and manage an integrated communication strategy that will have a positive impact on your business' brand awareness, market share and competitive position.
3-Eight Communications campaigns aim to:
· Create loyal customers and staff · Position your business as a market leader and influencer · Build your business and brand's values
We undertake a full review of your current business position and future aspirations to design a PR and Marketing Communications strategy that considers your business goals now and for the future.
Content marketing is at the heart of the strategy we design for our clients. It involves creating, publishing, and sharing content online to attract and engage a targeted audience, positioningyour business as thought-leaders, educators and influencers by delivering informative and emotive content that draws the attention and interest of stakeholders and the wider industry.
Our team creates informative and creative content that delivers the business message across paid (advertising, association, awards), earned (media relations/editorial), shared (social media) and owned (newsletters, white papers and blog) platforms. Content marketing helps to achieve various goals such as generating leads, expanding your customer base, boosting sales, and enhancing brand awareness and credibility. By providing valuable information to your audience, content marketing fosters brand loyalty and increases the likelihood of future purchases.
Effective content marketing begins with understanding customer needs and can take various forms, including articles, videos, white papers, infographics, and social media posts. It requires consistent delivery of content aligned with a strategic approach.
By integrating content marketing with traditional marketing and PR efforts, we help increase brand awareness, ensuring that your audience understands the unique values your brand represents
We ensure that the strategy design considers the needs of the sales teams within your business. The message and stories we are creating, the content we are delivering, needs to be shared with the sales teams to facilitate their communications with clients and future prospects.